Josh Claybourn says blogging rule #1 is to avoid blogging in a rut and rule #2 is to remember rule #1.
But maybe I don't agree. For me the first rule is to enjoy what I'm doing because that's the only reward here and rule #2 is to let everything else sort itself out. Maybe the second one should read "and let the readers go to hell." I guess that's a fair interpretation. This is one of the reasons I don't have a commenting system on my blog.
If people like what they read, good for them. If they don't I don't really mind. I've never asked myself if someone's blog was in a rut. I want to know if I enjoy it enough to take the time to read the thing and I write with the same question.
This is a hobby. I only write here because I love to. So if I'm in a rut it's my rut and I'm happy here. And for me, as long as I enjoy posting what I'm posting I'll keep doing it.
Maybe this is why Josh has lots of readers and I have few but rule #2 says that's not the point.