Dec 6, 2012

Christian book covers

The Evangelical Christian Publisher's association has announced the finalists for the 2012 cover design awards. Most seem to me ... underwhelming. Some are very bad. There's certainly a clear preference for visual puns and over-literal interpretations.

I'm not an expert at these things. Perhaps the above, for example, does what it's supposed to do in a bookstore, catches attention and communicates a basic idea very succinctly. I can't help but feel, though, that such covers communicate also a deep disrespect for the intended audience.

The very worst of the nominated covers:

Presumably such dreck actually helps sales, though.

Update: A summary of the marketing research behind these designs can be found here.