A different sort of atheist outreach is happening at some American universities, this week: It's Hug an Atheist Week.
With one Hug-an-Atheist tent, a secular student group at the University of Illinois, Champaign, raised $110 in one afternoon, last year, at $1 a hug. The money went to the Leukemia & Lymphoma Society. Organized through the Foundation Beyond Belief, similar groups across the country, all together, raised $430,000 for medical research to cure Leukemia and Lymphoma.
As one Iron Maiden fan from Illinois explains, though, the goal is also to change people's perspectives on atheists:
Hug an Atheist Week runs from Oct. 1 to 7.