Jan 29, 2014

Recruiting Bible salesmen in 1956

An ad from the very first issue of Christianity Today, published on Oct. 15, 1956:


The first issue was delivered free-of-charge to nearly 200,000 Protestant pastors. George W. Noble, one presumes, was thinking some of them might be looking for additional work and a second salary.

A similar ad, published a year later on Oct. 14, 1957 for Evangel Press in Nappanee, Ind., suggested that prospective Bible salesmen would not only be doing Christian work but could "EARN EXTRA MONEY," as the ad copy put it.